The Role of the Communications Chair
The communications chair is a vital position among every chapter, as they provide the link between the board of directors, volunteers, members, and the community. The specific roles of the communications chair will vary based on the size and needs of the chapter. Some chapters may have multiple board members help manage different aspects of communications. The primary goals of the communication position/committee are to:
Manage the online communications platform for the chapter (including downloading member contact lists, distributing emails, etc.);
Creating, managing and posting content on the chapter’s social media accounts;
Managing and regularly-updating the chapter website;
Designing and distributing marketing materials for upcoming events and fundraisers;
Working with the board to develop communication schedules, report on metrics (open rates, number of likes/opens etc.)
It is important to remember that communications extend beyond the immediate chapter membership and should be designed to engage new audiences and volunteers. Telling the chapter story in a visually-appealing and exciting way can help recruit new volunteers and successful partnerships. See the list of resources below for helpful tips and tools:
CTU Communications Best Strategies
Tips for building a strong Instagram
FREE Online Tools Your Chapter Needs (Canva, social media, Square)
TU Brand Toolkit and Guidelines
TU Event Printshop (templates for event posters, tickets, mailers, etc.)
Squarespace Website Webinar (easy-to-use platform for your chapter)
