Aligning with Trout Unlimited, our national organization, CTU introduces a modernized identity to support river champions across Colorado.
Colorado Trout Unlimited is proud to introduce our updated brand — a fresh look that reflects our values, unifies our voice with Trout Unlimited, our national organization, and helps us better engage communities across the state.
We haven’t changed who we are. We remain dedicated to protecting cold, clean water, restoring rivers, and inspiring the next generation of stewards. What’s changed is how we show up — with a clearer, more consistent identity that connects our statewide efforts to the broader conservation movement led by Trout Unlimited.
What’s new:
· A revitalized logo with clean lines and a bold, modern trout
· A new tagline: Every River Needs a Champion
· A more cohesive identity across platforms, materials, and chapters
What’s not changing:
· Our focus on healthy rivers, wild and native trout, and public lands
· Our grassroots leadership and on-the-ground work through local chapters
· Our belief that conservation is stronger when we do it together
“Our updated look is more than a new logo—it’s a reflection of who we are and where we’re going,” said David Nickum, Colorado Trout Unlimited’s Executive Director. “We’ve modernized our identity to better connect with today’s communities and to more clearly communicate the passion and impact of our work. Every river needs a champion, and this brand helps us show up as one.”
The rebrand officially rolls out at Troutfest Colorado on May 31st at Coors Field. You’ll begin seeing the new look across our website, social media, events, and publications. Over the coming months, we’ll continue updating assets and tools for chapters and supporters to use in their own conservation outreach.
