Introducing the Champions Campaign
Healthy fish need healthy water.
We all do.
The same free-flowing rivers that sustain trout and salmon bring clean water into our homes, give life to vibrant communities and feed a passion for angling and the outdoors.
Today our fisheries and our rivers face enormous challenges. At Trout Unlimited, we are doing something about it.
This message is at the heart of the new Champions Campaign, a shared call to action and a reminder of what matters. Whether you fish every weekend or you simply value clean water flowing from your tap, this work connects to all of us.
If you haven’t watched it yet, start by viewing the new Champions Video below in this post. It captures what Trout Unlimited stands for and what this campaign is all about. It speaks to anyone who has stood beside a river and felt a sense of belonging and responsibility. After you watch, explore the Champions page at tu.org/champions to learn how you can go further.
Across the country, we bring people together to protect and restore rivers, sustain and recover trout and salmon, and in the process, make communities healthier. We pull down dams and witness salmon returning. We rebuild rivers and watch trout thrive. We reconnect streams split by roads and clean up mine pollution. We build coalitions to advocate for wild places and the rivers that run through them. We make water cleaner and more abundant and make landscapes more resilient to wildfire, drought and flood.
Unlimited impact requires many hands. We don’t do this work alone; we never could. Whether you are passionate about wild and native fish, inspired by the wonder of rivers or dedicated to clean water, we invite you into our community of optimists.
Be a champion for the rivers and fish we all love and help unlock the unlimited power of conservation.
What inspires us
The people of Trout Unlimited are driven by a deep respect for rivers, trout and salmon, and the communities connected to them. Some of us are anglers. Some simply love rivers for the peace, exploration or connection they offer. The motivation is personal, but the goal is shared.
What's at stake
Wild and native trout and salmon face historic threats across the United States. More than one million miles of rivers and streams are damaged by pollution, habitat loss and dewatering. In many watersheds, populations are declining at a rate that risks losing them for future generations.
This isn’t only a concern for anglers. When rivers suffer, communities suffer. Clean water, resilient landscapes and healthy fish go hand in hand.
What we are moved to do
We refuse to watch rivers decline or fish disappear. The Champions Campaign reflects a commitment to action, collaboration and hope. We envision a future where people care for their rivers and where fish thrive.
The Champions video is a rallying cry. Share it. Talk about it. Invite others to watch. Then take the next step and join the growing movement of people working for cold, clean water and healthy fish.
You can explore the campaign, take action and get involved at:
https://www.tu.org/champions/
Now is the time. Because every river needs a champion, and every champion begins with a choice to care.
