Boulder-based Upslope Brewing recently launched its long-awaited Craft Lager. The label on the can features the Colorado TU logo and the phrase "1% for Rivers," demonstrating the brewery's support of rivers in Colorado. Upslope will be donating 1% of the revenue from sales of the lager to Colorado TU. "Upslope Brewing is the perfect partner with whom to start the 1% for Rivers program," said Sinjin Eberle, President of Colorado TU. "Our organizations are deeply rooted in Colorado, our members and their customers share an appreciation of the outdoors and the role that healthy rivers play, and our marketing strategies are complementary."
Daily Camera: Upslope Brewing Reels in Refreshing Craft Lager