We live in a digital world and yes we want to promote outdoor activity as much as possible, but we cannot ignore that almost everyone has an email address and some kind of social media presence.

What’s in store for social in 2020?

Hootsuite surveyed over 3100 marketers to discover where social is headed in 2020. Join us to get the key insights in our 4th annual trends report.

Looking ahead, 2020 will bring a world where leading brands search for balance between private and public customer engagement, Gen Z TikTok their way to the top of the social status quo, and social marketers find themselves under pressure to adapt their skills in a performance-driven marketing landscape. Register for free and watch the webinar here.

There is no questioning the value of social media. Social is a venerable powerhouse, supporting nearly every marketing objective from brand awareness to advocacy over the past decade. And this value forces social teams to think more critically about their integrated marketing strategies as a whole.

To understand the full potential of social and how it can provide the most value to brands, we went right to the source. For this Index, we surveyed more than 1,000 social marketers about their social goals, challenges and expectations, and we cross-referenced their responses with those of more than 1,000 consumers to understand what people really want from brands on social.

This was put together in 2018 as a way to help chapters get a quick 2 page sense of online marketing through social media and utilizing free online tools to help build unique messaging and graphics. This is a great starting point to try and test out tools that will help you succeed with social media marketing.