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Protect Our Rivers Program

Logo Protect Our RiversProtect Our Rivers (POR) is a coalition marketing program that connects businesses and consumers with a shared interest in protecting Colorado’s rivers. Participating businesses donate a portion of their sales to Colorado Trout Unlimited in exchange for a variety of co-marketing opportunities under the POR brand. Research shows that this type of philanthropy is often enough to influence consumer purchase behavior in favor of participating businesses.

Download the brochure for the Protect Our Rivers Corporate Donor Program (7.6MB)

River Champions

River Guardians

River Keepers

* Participants in the Protect Our Rivers corporate donor program give cash and in-kind donations of at least $1,000 annually. Those shown with an asterisk (*) are in-kind only donors.

If you know of a business that is interested in participating in the Protect Our Rivers program, please let us know using the contact form at the bottom of this page.